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Quala modernizes customer experience

Feb. 6, 2023
In wake of PSC acquisition, Quala selects PhaseZero’s CxCommerce digital platform to help grow B2B cross-sell and upsell initiatives

Quala recently selected CxCommerce from software provider PhaseZero to modernize its customer experience in the wake of last year’s acquisition of PSC.

The May 2022 deal that combined Quala’s tank cleaning services with PSC’s expertise in tank trailer maintenance, parts, and equipment created a “one-stop-shop” provider of service and cleaning to the tanker industry. It also gave the newly combined companies an opportunity to “increase their market share and competitiveness” by growing their business-to-business (B2B) efforts through cross-sell and upsell initiatives, PhaseZero said.

Quala turned to the California-based B2B and B2C software provider to increase its digital commerce efficiency by “transforming and modernizing” the customer experience to improve convenience and ease of managing all aspects of a business for all customers, and the sales and support teams.

“We are excited to embark on a long-term relationship with PhaseZero,” said Jerry Stafford, vice president of transformation at Quala. “We fully trust that PhaseZero will develop a best-in-class e-Commerce platform for our business that establishes us as the premier online parts distributor for our industry, enabling our customers to be more efficient in their ordering process and increase the efficiency of our sales and operations staff as well.”

PhaseZero’s CxCommerce platform boasts a proven track record with enterprise-scale customers, PhaseZero said, and Quala was able to go to market quickly with the provider’s 90-day timeframe for implementing and configuring its solution. PhaseZero also offers Karmark enterprise resource planning (ERP) integration and ongoing support, a critical requirement for Quala as it works to achieve its goals in the most cost-effective way.

“We are honored to be Quala’s strategic partner for this important customer experience transformation,” said Ram ChandraSekar, founder and CEO of PhaseZero. “The power of PhaseZero’s CxCommerce solution, coupled with our quick implementation timeline, will expedite Quala’s ability to deliver a world-class experience for their customers while driving efficiency and growth for the business.”

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