Fuel unveils $8M AI optimization initiative

Fuel Transport, a Montreal-based logistics and transportation company, recently introduced an $8 million initiative aimed at operationalizing AI-powered technologies within its workflows.

In collaboration with Scale AI, Vooban, CRIM, Geloso Group, and Les Camions Fuel, the initiative, dubbed “Transport Optimization,” will integrate intelligent systems that enhance pricing, quoting, and carrier selection across Fuel’s operations in Canada, the United States, and Mexico, the company reported.

“At Fuel, we believe true progress happens when intelligent technology works hand in hand with human instinct,” Fuel CEO Robert Piccioni said in a news release. “We’re proud to collaborate with partners who share this vision and have been instrumental in bringing Transport Optimization to life.

“With this initiative, we are not only elevating operational efficiency, but also redefining what it means to lead with insight, agility, and responsibility in the logistics sector.”

At the initiative’s core are four interoperable modules that connect internal and external data to deliver faster, smarter, and more consistent decision-making:

• Dynamic pricing and quote management assistant: Instantly generate competitive, profitable rates using real-time data and market dynamics.
• Carrier recommendation system: Ensures compliance while leveraging AI to recommend optimal partners based on performance, reliability, cost, and customer requirements.
• SOP management systems: Centralize and standardize processes to improve traceability, compliance, and operational transparency.
• Employee assistant: A conversational interface that enables team members to query and act on internal systems in natural language, improving efficiency across the board.

The partners’ goal is to pioneer the next generation of AI-driven transport logistics, harnessing predictive intelligence to enable more adaptive decision-making. The initiative also marks a milestone in Fuel’s mission to “deliver data-driven innovation that strengthens resilience, accuracy, and responsiveness across its network,” the company stated.

“Collaborating with a leader like Fuel Transport in building AI systems that both optimize operations and strengthen decision-making across North America’s transport networks is an honor for Vooban, as it reflects our shared commitment to shaping the future of intelligent logistics,” said Hugues Foltz, Vooban executive vice president.