From agricultural to carrier operations
Rebulk initially worked with agricultural shippers like Cargill, deploying lidar cameras at dairy farms to scan feed stockpiles, calculate volumes, and automate truck delivery schedules, Bautista explained. The startup pivoted to broader bulk solutions after Frank Venezia of Pennsylvania-based Venezia Transport asked them to help solve his operational challenges.
Rebulk had five carrier terminals live on its digital platform in September, and was in the process of onboarding five more, Bautista said. Today, Rebulk builds digital tools for carriers like Venezia and Usher Transport, ranging from rail maintenance tracking systems and seal checks for tank trailers to end-to-end inventory lifecycle tracking and transload warehousing solutions.
Bautista and his team also met with several other high-profile and highly interested carriers with transload operations during their first trip to National Tank Truck Carriers’ Tank Truck Week, which ran Sept. 27-30 in Oklahoma City.
Bridging the ‘transload gap’
A key capability of Rebulk’s platform is identifying what Cole Robertson, the company’s CTO and co-founder, terms the “transload gap.”
“The original intention was to show where transloaders are missing from areas with manufacturing or end customers,” Robertson explained. Without them, shippers looking to move sizable rail volumes often discover there are zero transload facilities in the targeted destination. To resolve this, Rebulk fields multiple inquiries per day through its directory. When a shipper recently needed to move freight to Rock Springs, Wyoming, Rebulk gathered quotes from regional transloaders for free, giving the client options while steering new business to carriers.
This data provides a clear playbook for strategic growth, Robertson maintained. Rather than waiting for existing facilities to open, bulk haulers can actively identify underserved regions and build intentional transload capacity. He also noted carriers frequently establish dedicated transload yards to anchor long-term relationships. So, by identifying where service is needed, carriers can create mutually beneficial sites that boost shipper care and their trucking operations.