Baldwin & Lyons rebrands insurance subsidiaries

June 7, 2017

Baldwin & Lyons announced the rebranding of its subsidiaries, including Protective Insurance Company, Sagamore Insurance Company and Protective Specialty Insurance Company. Protective, Sagamore, and Protective Specialty will now all exist under one brand, Protective Insurance. To mark this occasion, Protective is also debuting a new logo—the first logo change since the company’s founding.

“For the past 80 years, we have been diligently acting on our mission to create and deliver the highest quality, customized insurance products,” said Randy Birchfield, president and chief executive officer of Baldwin & Lyons. "By bringing the subsidiaries under the Protective brand shield, we’ll be able to continue providing customers with the highest caliber of service, backed by the advantage of nearly a century’s worth of experience and client relationships.”

With a singular brand, Protective distribution clients and policyholders will be able to enjoy increased efficiency and value as the company continues its upward growth trajectory. The rebranding will help simplify and streamline operations across the companies, allowing Protective to better manage multiple product lines and deliver greater sales and service flexibility. Distribution clients will also have the added advantage of being able to leverage the well-known Protective brand and its strong reputation within the transportation industry.

“We don’t view this as simply a logo change and rebranding, but rather a reflection of where we are heading through our commitment to innovation,” said Birchfield. “From the start, our company’s business model has been pioneering--our highly specialized approach to insurance policies, claims, product development and loss prevention has set a high benchmark for the industry. Our new logo reflects our continuous commitment to protecting our policyholders, while also capturing the spirit of the dynamic future we see ahead of us.”

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