TotalEnergies Marketing Canada is partnering with Boss Lubricants to distribute the full range of TotalEnergies lubricant products and provide local logistics for Canadian customers in British Columbia, Alberta, Yukon, Manitoba, and Saskatchewan.
Boss, based in Calgary, Alberta, Canada, operates 11 branches supported by its owns sales team, warehousing, and transport. Through their new agreement, TotalEnergies aims to offer a better level of proximity and service, the company reported.
“TotalEnergies will celebrate its centenary in 2024, and our brand has already been established in Canada for 16 years, with local production and growing commercial success,” Olivier Gauthier, TotalEnergies Marketing Canada president, said in a news release. “Our distribution agreement with Boss Lubricants reflects a new strategic step in our development to address the Western Canadian market on a new scale.
“Our partner’s massive presence and remarkable logistical capabilities enable us to fully deploy our commercial policy in this vast territory.”
TotalEnergies’ “renowned” brands included oils approved by the major European automakers, a range of organic products, and greases. The association with Boss, and its manufacturing experience and versatile capabilities, will enable TotalEnergies to create new synergies across the country, Gauthier added.
“Boss is proud to partner with TotalEnergies, a strong European-branded name in the lubricant industry,” said Jarrett Flegel, Boss president. “Boss’ strategic plan to expand our Western Canadian market share aligns well with this partnership.”