Peterbilt S 100 000th Model 389 Presented To Massey Motor Freight 6503028150d78

End of an era: Peterbilt celebrates 100,000th 389

Sept. 14, 2023
Milestone truck also is one of the last the manufacturer will produce as it transitions to 589 production in January 2024

Peterbilt recently celebrated the production of the 100,000th Model 389 at its Denton, Texas, manufacturing plant.

The Model 389 was introduced in 2006 and the milestone truck represents the hard work of designers, engineers, and plant employees to create and manufacture one of the most iconic trucks in North American. As part of the celebration, Peterbilt presented the truck, equipped with the limited-release Model 389X special edition package, to Massey Motor Freight, a nationwide freight shipping service based in Nacogdoches, Texas.

“We are extremely pleased to present the 100,000th Model 389 to Massey Motor Freight,” Jason Skoog, Peterbilt general manager and Paccar vice president, said in a news release. “Troy Massey is a longtime Peterbilt customer who recognizes the craftmanship, performance, and durability of the Model 389 and is the perfect customer to receive this milestone truck.” 

Massey Motor Freight was founded in 2016 by Troy and Abby Massey. The company operates a total of 325 units along with Tri-State Vacuum & Rental, also owned by the Masseys.  

“It is a great honor to receive the 100,000th Model 389 and celebrate this milestone with Peterbilt,” Troy Massey said.

See also: Peterbilt unveils ‘legendary’ new Model 589

The Model 389 will end its historic production run at the end of the year, Peterbilt said. Its successor, the Model 589, which was introduced earlier this year, now is available for order through any of Peterbilt’s 425-plus dealer locations in North America.

Model 589 production begins January 2024 at Peterbilt’s Denton factory.

“The production of the 100,000th Model 389 highlights the dedication of Peterbilt employees and the great pride our customers have in operating Peterbilt traditional trucks,” Skoog summarized.

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Jason McDaniel | Bulk Transporter
Peterbilt unveiled the new Model 589 on Tuesday night at the Texas Motor Speedway in Fort Worth, Texas.