Fastweigh, a provider of software for bulk material operations, recently unveiled a refreshed brand, including a new logo, visual identity, and website.

Founded in 1988, the company has grown from a scale ticketing solution into a cloud-based operations platform serving aggregate, asphalt, waste, and other bulk material producers, the company reported. Since launching its cloud platform in 2015, Fastweigh has expanded to support customers across the United States, including large producers with complex plant, dispatch, billing, and reporting workflows.

“I am thrilled with how this branding update has captured who Fastweigh is and where we are going,” Fastweigh CEO Caitlin Pomeroy said in a news release. “Our customers’ operations have evolved, and so have we. The new look represents our commitment to being the technology partner this industry deserves; one that stays practical and modern while drawing on decades of understanding how the work actually gets done.”

The rebrand caps a year of momentum, the company said. In November, Fastweigh appointed Pomeroy as chief executive officer, bringing experience leading similar niche vertical software companies through periods of scale and customer-focused growth. She works alongside co-founders Steve Rasmussen and Mike Mendiola, and Head of Product Eric Wilhite, as the company invests in its platform and expands its leadership team, including the recent addition of Andrew Sabin as head of finance.

Following this branding update, Fastweigh plans to introduce a unified web portal and scale application with AI-enabled in-app customization capabilities.