Gravitate launches TMS for for-hire fuel haulers
Gravitate recently launched an AI-driven transportation management system for for-hire fuel haulers that it says was developed in partnership with leading carriers like Texas TransEastern and Eagle Transport.
The Houston-based transportation software developer primarily has served fuel retailers and wholesalers since its founding in 2011. Now it’s extending services to the common carrier market, delivering a “modern, flexible” platform designed for petroleum logistics, the company noted. “Most TMS platforms started in general freight,” Mike Scharf, Gravitate founder, said in a news release. “We started in petroleum, with the country’s largest retailers, private fleets, and common carriers.
“This product reflects that DNA.”
Gravitate also collaborated with CLI Transport, the dedicated carrier for Sheetz, and Aero Energy to develop its new TMS, which the company says is “natively integrated” into the operational ecosystems of many of the country’s largest convenience-store networks. Through Gravitate’s Crossroads integration framework, carriers gain “out-of-the-box” connectivity to high-volume fuel retailers, eliminating costly custom integrations and accelerating onboarding.
“Frictionless” connectivity enables carriers to win more business and provide the real-time data, ETAs, and delivery visibility retailers now expect without adding operational or IT complexity.
“Choosing Gravitate doesn’t just modernize carrier operations,” said Tom Hunt, Gravitate’s vice president of sales. “It connects carriers directly to the customers they want and to retailers who expect real-time transparency from their haulers.”
Purpose-built for fuel haulers
Unlike general-freight platforms, Gravitate’s TMS is designed around the real-world workflows of refined-fuels transportation. Core capabilities include:
- AI-powered automatic order creation
- Auto-dispatch with AI-optimized routing and sequencing
- Freight billing and reconciliation
- A flexible, configurable driver-pay engine
- Automated mispull and BOL and drop variance validation
- Driver mobile and in-cab applications with real-time status updates
- ELD and telematics integrations
Gravitate’s platform today manages more than 4,200 trucks and 5,800 drivers across carrier and private-fleet operations and processes millions of supply-chain transactions each month, the company reported.
Built with industry-leading partners
Gravitate’s expansion into the common carrier market follows the same strategy that reshaped technology adoption among major fuel retailers. The company partners early with the industry’s most sophisticated operators, builds deeply around real operational constraints, and scales proven capabilities across the market.
That experience informed Gravitate’s TMS, which is designed for petroleum-specific realities, including preload cycles, split loads, runouts, price-driven supply decisions, rack changes, multi-terminal sourcing, and tight retailer delivery windows.
Transforming carrier-retailer collaboration
Carriers using Gravitate’s TMS gain immediate advantages, including:
- Faster onboarding with major fuel retailers
- Improved forecasting, planning, and demand visibility
- Higher service levels and on-time performance
- Lower IT and integration burden
- Better access to high-volume freight from leading fuel networks