K.W. Rastall Oil is raising the bar for sustainable fuel delivery in New Jersey.
The company plans to introduce Neste MY Renewable Diesel, a hydrotreated vegetable oil that is chemically identical to fossil diesel, beginning April 17 through a parntership with Diesel Direct, the country’s largest distributor of renewable diesel, in which K.W. will supply and brand its cardlock facility.
This partnership launches the first retail truck stop in New Jersey equipped to offer Neste MY Renewable Diesel, the companies reported.
Neste MY Renewable Diesel is made from sustainably sourced, 100% renewable raw materials. The company said that when compared to fossil diesel, using Neste MY Renewable Diesel can reduce GHG emissions by up to 75% over the fuel’s life cycle, paving the way for a cleaner, more sustainable future. It is said to deliver strong performance compared to fossil diesel, and since it is a “drop-in” solution, no modifications to existing diesel engines and fueling infrastructure are needed to make the switch.
The company’s decision to introduce Neste MY Renewable Diesel aligns with its mission to lead by example in the transition towards a more sustainable and environmentally friendly fuel landscape.
“Our commitment to sustainability and innovation is at the core of everything we do,” David Rosenburgh, K.W. president, said in a news release. “Offering Neste MY Renewable Diesel allows us to make a significant impact on reducing carbon emissions in New Jersey while providing our customers with a superior, drop-in replacement of traditional fossil diesel.”
Neste MY Renewable Diesel compatibility with existing diesel engines and infrastructure means that customers can easily switch to renewable diesel without additional investment in new technology or equipment, according to the company.
K.W. is making Neste MY Renewable Diesel accessible to many customers, including fleet operators, transport companies, and individual consumers. The fuel will be available at KWR’s retail fueling station in North Brunswick and its other New Jersey dispatch centers and through direct delivery services to fleets, job sites, tanks, and businesses.