ATA, HDMA/MEMA exploring potential for new biennial US truck show

April 6, 2016

The American Trucking Associations joined the Heavy Duty Manufacturers Association division of the Motor and Equipment Manufacturers Association in announcing an agreement with global event management and trade show firm Messe Frankfurt Inc to develop a new, biennial North American-based truck and transportation event.

“In recent years, it has become increasingly clear there is demand from consumers and manufacturers for a North American trucking industry exhibition with the prominence and importance befitting this essential industry,” said MEMA President and CEO Steve Handschuh. “We are pleased to take the first step toward making that show a reality.”

ATA President and CEO Bill Graves said: “While ATA already provides fleet executives with a number of opportunities to see the latest in truck, trailer, and other technology, we believe there is an appetite for a larger-scale event. We look forward to working with HDMA/MEMA, and Messe Frankfurt to explore the possibilities of a new exhibition--one that promises to bring all the major players in our industry together under one roof.”  

Preliminary plans call for an event, based in North America, to be held in early fall, biennially in odd-numbered years opposite a similar, already established European-based show held in even-numbered years at roughly the same time.

“The concerns of the industry in Europe and North America – safety, fuel economy, emissions and efficiency – are universal. We look forward to the potential benefit a biennial show of this kind can provide both the trucking industry and the suppliers and manufacturers that support them,” said Messe Frankfurt President Dennis Smith.