The National Association for Business Resources (NABR) recently named Crystal Flash one of West Michigan’s Best and Brightest Companies to Work For.
This award identifies and honors organizations that display a commitment to excellence in human resource practices and employee enrichment.
The Best and Brightest Companies to Work For program conducts a comprehensive assessment of participating companies, evaluating them based on key measures in various categories, including employee enrichment, engagement, and retention; employee education and development; employee achievement and recognition; communication and shared vision; community initiatives and corporate responsibility; and leadership, strategy, and company performance.
“We are incredibly honored to be named one of West Michigan’s Best and Brightest Companies to Work For,” Amber Robke, Crystal Flash director of human resources, said in a news release. “This award is a testament to the hard work and dedication of our entire team of employee owners, who consistently strive to create a supportive and engaging culture where everyone can thrive.”
Crystal Flash also is deeply rooted in the communities it serves. Giving back is an integral part of the company’s values, with the team actively supporting over 125 local events, organizations, and community fairs annually, Crystal Flash reported. Its philanthropic efforts focus on promoting and supporting the health and well-being of families across their service footprint through three key areas: Agriculture and rural life advancement, veterans’ assistance, and cancer research and assistance.
“At Crystal Flash, we believe in creating a workplace where our team feels valued, supported, and empowered,” Robke added. “Being recognized as a Best and Brightest company reinforces our commitment to these principles and inspires us to continue building an exceptional workplace.”