Geotab Vitality improves driver safety in early pilots
Geotab’s driver-enablement platform, Geotab Vitality, is showing early success from recent pilot programs across three industry segments and geographies demonstrating measurable safety, fuel efficiency, and ROI results with Richards Building Supply in the U.S., King Township in Canada, and Richfords in the U.K.
Geotab’s data reinforces that speeding is present in 22.2% of all collisions and the importance of identifying harsh events. The focus on fleets is to mitigate those risks and shape behavior change and enhance driver well-being, Geotab reported. For fleets looking to enhance their safety programs, Geotab Vitality’s driver-first coaching app automates safety and fuel efficiency by rewarding safer habits, such as slower acceleration, smoother cornering, and braking.
“Fleet managers are doing their part to mitigate safety risks,” Steve Lockington, Geotab Vitality president and CEO, said in a news release. “What we are seeing through our pilot programs, however, is that best-in-class fleets want sustained measures that motivate drivers to do better—beyond monitoring. Geotab Vitality offers drivers the ability to manage their own driving behavior through positive reinforcement, not only freeing up time for fleet managers but also enhancing a safe driving culture.”
Since launching in 2025, Geotab Vitality has been piloting its program with fleets across various segments and geographies, finding early success, often within 30 days of implementation. Backed by Vitality’s 25 years of behavioral science with 41 million consumers, Geotab Vitality shifts safety engagement directly to drivers through automated gamification.
The Geotab Vitality app:
- Delivers personalized safety goals to drivers at regular, automated intervals
- Motivates self-improvement through localized rewards that matter to drivers
- Helps drive behavioral changes that lead to a measurable improvement in overall fleet safety
Lockington notes that customers see tangible results, including improved safety scores, reduction in collision risk and speeding, and improved fuel efficiency, in just 30 days. Beyond the initial pilot, customers report significant results as they continue the program. Based on King Township’s pilot results, the program is projected to deliver a 349% ROI on an annual basis and has already been recognized by Geotab as an Innovation Award Winner, the company said.