My Carrier Resources (MCR) is a marketing website designed to help carriers of all types and sizes promote their services by completing a profile that includes equipment, territory, and services. This profile is then searchable by shippers and third-party logistics providers (3PLs.) Registration is free to motor carriers.
MCR is actively seeking carrier registrations for its website. The company obtains base data from the Federal Motor Carrier Safety Administration (FMCSA), meaning all active carriers with a DOT number can be found within the website (more than 160,000 carriers). However, MCR gives each carrier the opportunity to paint its own picture of its services and desired lanes. Carriers can also upload copies of their insurance and operating authority into the website, making them available to potential customers.
Clients use this website to search for registered carriers that meet their specific needs. Carriers that have not yet completed their profile are searchable by their domicile state or commodities carried. Clients can also monitor the individual carrier's CSA (Compliance, Safety, Accountability) scores by setting their own benchmarks. This allows carriers to see what scores are being used by clients as well. It saves the potential customer time and money by sourcing only those carriers that meet their specific needs. Simultaneously, the carrier can designate those lanes it desires the most and tout its other services to potential customers.