QualaWash Holdings LLC, a leader in intermediate bulk container (IBC) and bulk transportation services, has shortened its name to Quala. The rebranding includes a new tagline and logo that are the outcome of Quala's unprecedented growth and broadening service footprint.
"As the business continues to expand beyond tank trailer, railcar and IBC cleaning, it makes sense for us to rebrand," said Mike Bauer, Quala chief executive officer. "We chose a brand that remains recognizable to our current customer base, while allowing us to better communicate who we are today. The new logo communicates the environmentally-friendly initiatives that continue to drive us and demonstrates our unrelenting commitment to sustainable solutions as we move into new and related markets."
Rudy George, Quala senior vice-president of sales and marketing, added: "This new brand creates an image that is consistent with our company values of customer protection, safety and environmental stewardship. Quala is no longer just the leader in bulk tank and IBC wash services. We have expanded to include waste water treatment, ISO container depot services, transportation equipment maintenance, and IBC fleet management services. We are a business dedicated to added value for our customers through sustainable container solutions and we feel rebranding is essential to better communicate who we are and what we do."