Smartdrive

Selling safety to executives, managers & drivers

Feb. 28, 2020
Transportation executive Don Osterberg recently shared his views and recommendations on fleet-wide communications in the SmartDrive blog.

One of the hardest tasks a fleet faces when initiating a safety culture—or even a safety policy—is ensuring buy-in from throughout the fleet. From executives to managers to drivers, it’s important that everyone understands why the program is being initiated and the expected results. 

Transportation executive Don Osterberg recently shared his views and  recommendations on fleet-wide communications in the SmartDrive blog. Collectively, these three blog posts—Selling Safety Initiatives to Executives,  Selling Safety Initiatives to Drivers and Doing the Right Thing—will help you in communicating with your team. 

No matter your message:

  • Use a variety of communication methods—email, printed letters/memos, posters, meetings, texts, video conference, etc. You never know how someone likes to receive communications and which one will resonate. 
  • Repeat your message multiple times to ensure the recipient internalizes it.
  • Maintain consistency in your messaging throughout your organization.
  • Explain WHY you’re implementing a new policy or procedure and how it will impact the individual and/or the organization.

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