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NSC joins coalition to build automated vehicle awareness

PAVE aims to codify language, ease driver wariness of 'potentially life-saving' technology

The National Safety Council (NSC) recently joined a nationwide coalition of organizations dedicated to raising public awareness about automated vehicles and the safety benefits of advanced driver assistance systems.

The goal of the Partners for Automated Vehicle Education (PAVE) coalition is to counter confusion about current and future technologies so drivers and policymakers are fully educated about the life-saving potential of these advancements. 

“We are on the brink of the next generation of transportation: creating not just the safer car, but the safer driver,” said Deborah A.P. Hersman, president and CEO of the National Safety Council. “NSC is proud to join PAVE and work alongside organizations that, like us, believe in the promise of automated vehicle technology for enhanced mobility, improved sustainability and, above all, safety.”

Motor vehicle crashes continue to be a leading cause of preventable death in the United States, killing more than 40,000 annually. Technology available in vehicles today holds promise for saving lives, but surveys indicate that many drivers are both confused and resistant to such advancements.

In 2015, the Council launched the first national public education campaign, MyCarDoesWhat?, dedicated to addressing drivers’ questions and fears. Joining PAVE affirms the Council’s commitment to advancing consumer education and partnering with like-minded organizations to promote the life-saving promise of automation.    

Other PAVE members include AAA, American Public Transportation Association, Audi of America, Aurora, Consumer Technology Association, Daimler, Intel, Mobileye, NVIDIA, SAE International, Toyota,  the US Chamber of Commerce and Volkswagen.  

For more information about the PAVE Coalition, please visit


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