Liquid Trucking tanker

Liquid Trucking improves driver retention with Stay Metrics

Jan. 9, 2019
Case study explores how surveys, rewards helped food-grade tanker reduce turnover

Stay Metrics says its driver retention expertise helped Liquid Trucking Companies, which operates a fleet that includes 280 tank trailers equipped for agricultural, food-grade and hazmat transport, improve its driver turnover rate.

Stay Metrics provides evidence-based driver feedback, engagement, training and retention solutions for the transportation industry.

Liquid Trucking management noticed higher-than-expected turnover in 2014, despite boasting 150 “well-equipped” trucks, “industry-leading” technology and competitive pay, so the company partnered with Stay Metrics to implement Driver Satisfaction Surveys after identifying a communications gap with drivers.

Using this and other anonymous survey results, Jason Eisenman, Liquid Trucking’s human resources director, and other members of the company’s leadership team focused resources on specific areas the data showed would improve driver satisfaction and retention.

In the past four years, driver turnover at Liquid Trucking has dropped from 68% to 24%, according to Stay Metrics.

“The driver survey data we get from Stay Metrics continues to drive the conversations we have in maintenance, dispatch and other departments to improve the work experience for our drivers,” Eisenman said.

Liquid Trucking also uses the Stay Metrics Driver Rewards & Engagement platform to enhance driver communications. The rewards website functions as a central hub for drivers to receive the latest company news and to complete valuable job-related training.

Drivers routinely earn points through the platform for various work activities. Their points can be redeemed for unique rewards through the Stay Metrics online catalog. The platform encourages dispatchers and managers to call out drivers for exceptional performance with applause awards that contain a personal “Thank You” note.

Drivers also earn points by updating customer and site information using an innovative DeliveRecon app. Liquid Trucking developed the app to optimize the mobile workflow for drivers and to accelerate their training to safely and efficiently make error-free deliveries.

“Our newer drivers are able to hit the ground running,” Eisenman adds.

Liquid Trucking’s experience is covered in a Stay Metrics case study, which is free to download and is the second installment in a series exploring how top carriers are out-performing their competition in driver retention.