For a second year, Trucking Moves America Forward is pleased to unveil a targeted advertising campaign created to inform, educate and inspire, according to an Oklahoma television news report. The "Amateur/Professional" campaign depicts professional truck drivers in three informal or amateur scenarios--such as a baker, explorer, or swim coach--showcasing their human and family sides.
Beginning September 12 during National Truck Driver Appreciation Week, TMAF billboards will be seen along major city highways and freeways for the first time. The TMAF billboard images, which portray #TruckingLife in the swim coach scenario, can be viewed for the next four weeks along major driving thoroughfares in Dayton OH, Dallas TX, Missoula MT, Kansas City MO, and Knoxville TN.
"Our nation's professional truck drivers work tirelessly for us every day, delivering the products and supplies that keep our lives moving--and they do it consistently and safely,” said Kevin Burch, co-chairman of TMAF, president of Jet Express Inc, and incoming chairman of American Trucking Associations. “For that, and much more, we owe them our gratitude during NTDAW and throughout the year. We are so pleased to extend our education campaign this year, which is aimed at showcasing the necessity of truck drivers."
Todd Spencer, executive vice-president of the Owner-Operator Independent Drivers Association, added: "It's easy to take for granted the fact that the trucking industry is critical to our daily lives and our economy. While we need to celebrate 3.4 million drivers each and every day, this week is a specific reminder that these hardworking professionals strive to go the distance and deliver the goods, and most achieve accident-free milestones each year."
A combination of print and digital advertisements will serve to remind consumers that professional truck drivers not only keep our country moving, but they are also our friends, family, and neighbors who strive to arrive safely to their delivery destinations. To view these advertisements and the market locations, click here.
Also during NTDAW, an op-ed campaign will include editorials from TMAF leadership and professional truck drivers published in daily newspapers and industry trade publications, such as the Tennessean, Overdrive Magazine, and the Daily Caller. These editorials aim to educate and inform the general public on the responsibilities of the driver and their commitment to safety.
TMAF will also be encouraging friends and followers to #ThankATruckDriver and celebrate professional truck drivers through its social media content; visitors will find #TruckingTrivia, shareable images and more on Facebook, Instagram and Twitter throughout the week. Trucking professional and photographer Shannon Royce will "takeover" the TMAF Instagram account for a couple of days.
To learn more and join the movement, visit www.truckingmovesamerica.com.
In other tank truck news:
Tank trucks and their drivers have been a big of the effort to fight the California wild fires. The skies over Santa Ynez Airport have been filled with helicopters coming and going for days as they attacked the Rey fire burning into the Dick Smith Wilderness east of Cachuma Lake, according to a report in the Lompoc Record newspaper. After making water drops on the fire lines, the helicopters return to the airport to refuel and fill their tanks and buckets with water hauled in by tank trucks when they aren’t refilling them from Gibraltar Reservoir.
Turning to southern Asia, petroleum products have been transported from one Indian state to another via Bangladesh, according to BDNews24.com. On New Delhi’s request Dhaka had allowed Indian Oil Company to transport fuel to landlocked Tripura, which is surrounded by Bangladesh from three sides, from Assam through surface transport. Initially, 10 vehicles including seven diesel, two kerosene tankers, and one LPG bullet reached Tripura’s bordering town Kailasahar through Chatlapur check post in Bangladesh.