GreenRoad has received the 2010 Technology Innovation and Green Excellence of the Year Award from Frost & Sullivan. The firm was selected for its groundbreaking use of technology to improve sustainability of fleets and reduce emissions from vehicles worldwide.
GreenRoad has responded to the global challenge of rising vehicle crashes and need for CO2 reduction, by developing a technology-based service to measure and improve driver behavior. Its products help customers reduce harm to the environment, resources spent towards vehicle repair, and the loss of lives in crashes. It targets driving behavior as the single biggest variable in a vehicle and helps people learn and change their driving habits.
The technology-based service, GreenRoad 360, provides drivers and fleet managers with real-time feedback, analysis, reporting, and coaching on their abilities, maneuvers, and patterns. As a result, GreenRoad 360 positively impacts both conscious and unconscious driving behaviors.
A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions immediately. Furthermore, GreenRoad improves fleet sustainability by reducing crash costs by an average of 50%.
GreenRoad offers fleets a low-cost way to reduce emissions. For example, a 1,000-vehicle fleet would have to purchase 225 new hybrid vehicles at a cost of $2 million to get the same CO2 reduction it can achieve by installing GreenRoad 360 in all its vehicles, while actually saving money.