Smith System acquires Utilimarc

Smith System, a provider of driver safety training and risk management based on the Smith5Keys, recently acquired Utilimarc, a Minneapolis-based leader in fleet analytics and benchmarking. Together, the companies form a comprehensive platform designed to unify world-class training with deep fleet analytics—and deliver safer, smarter, and more cost-efficient operations.

“This acquisition redefines what it means to be a fleet safety partner,” Smith System CEO Derek Dunaway said in a news release. “For the first time, organizations can connect driver training with fleet-wide analytics in one platform. That means our clients don’t just get data or training in isolation—they get a closed loop that measures performance, drives behavior change, and proves ROI.”

Founded in 2001, Utilimarc developed a business intelligence platform that integrates data across telematics, fleet management information systems (FMIS), maintenance software, and safety cameras. By combining these insights with Smith System’s training and driver risk expertise, customers will gain a single partner that improves driver behavior, optimizes fleet assets, and validates measurable performance gains, the companies reported.

“Joining forces with Smith System allows us to take analytics further than ever before,” Utilimarc CEO Chris Shaffer maintained. “Together, we move beyond dashboards to deliver real-world impact—safer fleets, smarter asset decisions, and long-term cost savings. This is a win for our customers and the industry at large.”

Driver training, fleet analytics unite

With both companies now operating as one, customers will benefit from:

• Enhancing the 5Keys with deep fleet analytics: A closed-loop solution that connects driver behavior, operational data, and benchmarking—delivering improvements that are both measurable and sustainable.
• One source for safer, smarter fleets: A unified view of drivers, vehicles, and operations that enables precise interventions, cost reductions, and stronger compliance outcomes.
• A broader data and safety ecosystem: Building on Smith System’s recent Brightmile acquisition, the combined company brings together mobile telematics, advanced analytics, and behavior-based training into one seamless platform—further tightening the connection between data insight and driver safety.