UPT, Florida Rock launch ULogix

The sister companies’ new logistics arm will offer a ‘robust suite of services,’ transforming their combined operation into a full-service provider of bulk transportation.
Sept. 17, 2025
2 min read

United Petroleum Transports (UPT) and Florida Rock & Tank Lines (FRTL) recently launched ULogix, a new logistics company.

ULogix was created to provide a comprehensive solution for customers by offering a robust suite of services, the companies reported. UPT and FRTL will expand ULogix offerings to existing customers, while improving and growing the brokerage service for customers already utilizing ULogix.

“This new venture has been in the works for some time and reflects our commitment to growth and innovation,” Matt Herndon, President and CEO of UPT and FRTL, said in a news release. “With a strong foundation in place from both UPT and FRTL, we are looking forward to watching this new brokerage service grow and succeed, further cementing UPT and FRTL as the nation’s premier transportation solutions provider.”

The creation of ULogix marks a “significant step forward” for UPT and FRTL as they continue to expand their service offerings, providing customers with a “robust and reliable” transportation network supported by decades of industry experience, the companies added.

ULogix’s creation also unlocked new jobs, and it’s expected to open the door to new partnerships as expansion continues.

“I’m so grateful for the team we continue to build, and I am excited about our new logistics service offering with ULogix,” Herndon said in a LinkedIn comment. “Saying ‘yes’ to our customers just became even easier.

“We are now your full-service transportation provider.”

About the Author

Jason McDaniel

Jason McDaniel, based in the Houston TX area, has more than 20 years of experience as an award-winning journalist. He spent 15 writing and editing for daily newspapers, including the Houston Chronicle, and began covering the commercial vehicle industry in 2018. He was named editor of Bulk Transporter and Refrigerated Transporter magazines in July 2020.

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