The American Trucking Associations (ATA) recently launching a new media and advocacy campaign highlighting the personal toll of the nation’s deteriorating infrastructure and renewing the trucking industry’s demand that the federal government step up its investment in our nation’s roads and bridges.
The campaign includes a new television commercial and a paid digital component, ATA said. The ad will also be highlighted on a campaign website, roadtoabetterfuture.com, which includes other informational resources illustrating the time and money motorists lose due to poor infrastructure. The site and commercial encourage the public to call on their congressional representatives to take action, because “life won’t wait.”
“The dismal state of our nation’s roads and bridges forces the average commuter to waste 42 hours a year sitting in traffic,” said Chris Spear, ATA president and CEO. “Between time lost and the $1,600 in vehicle damage and wasted gas the average American is saddled with, we are no longer at the brink—we are living in a crisis situation.
“The ATA is launching this campaign to highlight the very personal impact of poor roads and the urgency necessary for Congress and the administration to take action.”
“Not only is this unacceptable, it is avoidable. Now is the time for our elected leaders to show the courage to do their job and properly fund our infrastructure, and our campaign aims to highlight the consequences of doing nothing.”
For more about ATA’s new campaign, and for more details on how the trucking industry is stepping up to help solve the infrastructure crisis, go to roadtoabetterfuture.com.