Gasology, a computer software company founded in 2017 and headquartered in New Orleans LA, recently introduced a motor fuel marketplace with technology it says allows consumers to purchase fuel 100% online, for today or “virtually endless periods in the future.”
The online suite of web-based and mobile apps is designed to enable motor fuel suppliers and buyers to connect using a “revolutionary” system the company maintains will transform an industry that hasn’t materially changed since the 1800s. Gasology’s goal is to create “a better way to fuel mobility” by bringing the downstream industry onto one platform.
“Imagine if the only way to shop for and buy an airline ticket was to arrive at the gate and pay immediately before boarding the flight,” said Joe LeBlanc, Gasology’s CEO. “This is the only way consumers have ever known how to buy their motor fuel. Now, imagine seeing gasoline and diesel price choices from numerous suppliers and retailers, all in one convenient app, and for periods that can be very far into the future.
“Further, imagine being able to shop, compare and reserve the motor fuel of your choice and have it waiting whenever and wherever you want to pick it up. Gasology provides those choices and gives you that control.”
Gasology says a key innovation involves online tools that give fuel suppliers a new way to connect, enabling consumers of all kinds, from large businesses to individuals, to discover new prices for today, tomorrow, and several months or years into the future. With the company’s patent-pending technology, fuel suppliers can expand their wholesale, bulk or retail pump sales, while providing incentives for existing and new customers.
“For decades, only the very large institutional firms have had the ability to access certain motor fuel price discovery and purchasing methods, and unfortunately, most consumers have never been provided with any such tools—until now,” LeBlanc said. “We’re excited to introduce ‘A Better Way’ while solving problems and expanding opportunities for virtually everyone that creates, sells or buys motor fuel.”
Motor fuel continues to be one of the most volatile necessities in the world, the company said, with consumers limited to purchasing gasoline and diesel only when their tanks are low or on empty. More than 230 billion gallons of motor fuel are consumed annually in the U.S., and globally that number exceeds 1.15 trillion gallons. However, while the travel industry (i.e., airlines, hotels, ride share apps) has embraced and thrived by leveraging online platforms for years, Gasology insists it’s the first to create differentiated digital tools for the motor fuel space, providing suppliers new ways to sell, and giving buyers choice and control.
“We’ve all witnessed and experienced unprecedented times and extreme fuel price volatility over the past year,” said Rob Estes, president and CEO of Estes Express Lines. “Discovering innovative ways to adapt and grow during times of uncertainty is what we have done for the past 89 years—and Gasology is transforming this instability into opportunity and control. We are very excited about this technology and look forward to discovering more choices and new ways to fuel our future.”
Gasology said it is rolling out its suite of solutions in multiple stages.
The initial phase will connect refineries and distributors with business consumers purchasing fuel in bulk. Following will be phases extending the connection to major truck stops, then gas stations, and finally retail consumers.
Visit gasology.com for more information.