Freight liner Cascadia

German Design Council honors Freightliner’s New Cascadia with awards

Dec. 20, 2017
German Design Council honors Freightliner’s New Cascadia with awards

Freightliner Trucks’ new Cascadia model recently won two 2017 Automotive Brand Contest awards--one for Exterior Volume Brand, the other for Interior Volume Brand. The Exterior Volume Brand award recognizes design in all vehicle classes, while the Interior Volume Brand focuses on features such as cockpits, instruments, airbags, paneling, seats, color, and trim.

Hosted by the prestigious German Design Council, the Automotive Brand Contest is an international program that honors outstanding product and communication design and focuses on the importance of brand and brand design in the automotive industry. Independent experts with industry experience representing media, design, brand communication and universities serve as the selection jury.

Comments from the selection jury include: “The new Cascadia features clean lines and rigorously defined forms that lend it to a contemporary, powerful look. The exterior impression is confirmed in the modern, ergonomically designed driver’s cabin, giving the driver a holistically positive feeling of reliability, safety and driving comfort.”

Kelly Gedert, product marketing director for Freightliner Trucks, said: “We were very thoughtful with every aspect of the new Cascadia, so to receive this type of global recognition is a true honor. The design of the new Cascadia is deliberately focused on efficiency, quality, safety and the driver experience inside and out, and we’re proud of what we’ve achieved.”

With more than 260 member companies, the German Design Council is one of the world’s leading centers for communication and brand management in the field of design. Founded in 1953 to strengthen design competence in German industry, its primary goal is to show how strategic use of design can increase brand value.