Petro-Canada Lubricants unveils PC-11 launch campaign

Aug. 10, 2016

Petro-Canada Lubricants, a Suncor business, announced “The Tougher. The Better.” campaign, which reveals its PC-11 branding in advance of the introduction of two new categories of heavy-duty engine oils in December.

The Tougher. The Better. aims to encapsulate Petro Canada Lubricants’ vision for the next generation of heavy-duty engine oils that will deliver durability and strength in any application.

“Durability, strength and efficiency,” said Howard McIntyre, vice president, Lubricants, Suncor. “These are the defining features of Petro-Canada Lubricants and how we position our PC-11 offer under The Tougher. The Better. campaign. “We are scheduled to imminently reveal our PC-11-ready product line, which we believe is set to be the world’s toughest range of heavy-duty engine oils. The Tougher. The Better. offers a clear statement of intent to our customers to show we’re PC-11-ready and committed to the changes ahead.“

The announcement of The Tougher. The Better. follows Petro-Canada Lubricants’ PC-11 educative website,, which will continue to offer guidance to the industry in their decision making processes ahead of the introduction of PC-11 heavy-duty engine oils.

The PC-11 specification will require heavy-duty engine oils to offer enhanced oxidation control, aeration control, and shear stability which will all contribute to delivering increased fuel economy, emissions reduction, and engine protection.

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