The American Trucking Associations has announced that Bridgestone Bandag Tire Solutions (BBTS) was awarded the second-annual Mike Russell Good stuff Trucking Image Award.
The Good stuff. Trucks Bring It. award was created to honor those that creatively implement the campaign in order to generate positive awareness of the trucking industry. Bridgestone supported the program by promoting the campaign to its owner-operator and fleet truck tire customers.
The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the campaign as ATA vice-president of public affairs.