The American Trucking Associations announced Bridgestone Bandag Tire Solutions (BBTS) was awarded the second annual Mike Russell “Good stuff” Trucking Image Award during group's annual Management Conference & Exhibition recently.
This award was created to honor those that creatively implement the “Good stuff. Trucks Bring It” campaign in order to generate positive awareness of the trucking industry.
Submissions were evaluated by an impartial panel of judges based on creativity, execution, and reach/impact. The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the campaign as vice president of public affairs for the American Trucking Associations.
Access www.trucksbringit.com for more details.