ATG to open facility in Raynham MA

ATG expanding Freightliner, Western Star support in New England

March 9, 2020
New 32,000-square-foot facility expected to boost customer service, fuel continued growth throughout region

Advantage Truck Group (ATG), the largest Daimler Trucks North America dealer network in New England,  plans to open a new full-service dealership in Raynham MA.

ATG said the expansion will help ensure the highest level of service for its customers southeast of Boston and throughout Cape Cod and the Islands, Southeastern Massachusetts and Rhode Island, and support its continued growth in the region.

Groundbreaking for the 32,000-square-foot building was expected to take place in February, and ATG is targeting early 2021 for completion.

The Raynham facility will expand support for ATG’s customers in a region where demand is growing for access to high-quality local service, the company said. The new location will become the seventh in its network of dealers that specialize in sales, service and support of Western Star and Freightliner branded vehicles, adding to locations in Shrewsbury and Westfield MA, Lancaster, Manchester and Seabrook NH, and Westminster VT.

“Our new facility underscores our commitment to providing every customer with the premium service experience they expect from ATG and every employee with an exceptional workplace experience,” said Kevin Holmes, president and CEO of ATG. “In addition to bringing ATG closer to our existing customers, which includes those in the construction and other vocational industries as well as state and municipal agencies, our presence in Raynham creates an opportunity for us to expand the services we offer to meet the need in this region.”

The 32,000-square-foot facility will sit on more than 7 acres and is being built with a focus on creating an exceptional service experience for customers and enhanced work environment for employees, ATG said. Its 18,000-square-foot service area will include 18 service bays, with two bays dedicated to express service. Service areas and bays will be climate controlled, featuring air conditioning and in-floor radiant heat.

The location will be a certified warranty center for Freightliner and Western Star trucks, with full maintenance and repair services offered for all brands of heavy-duty commercial and vocational trucks. The facility will offer a multi-million-dollar parts inventory, a retail parts showroom with counter service area, plus daily parts deliveries to customers. Support services will include on-call access for breakdown assistance and programs that bring factory-authorized technicians to customer sites to perform maintenance and warrantied repair work.

The Raynham location will carry an inventory of new Freightliner and Western Star trucks and will be the only facility in Southeastern Massachusetts authorized for Freightliner and Western Star trucks sales, service and parts.

“We are thrilled to offer a convenient, expansive and modern facility that responds to the demand from Western Star and Freightliner customers in the region for access to high quality local service, support and technical expertise,” said Kevin McDevitt, Advantage Truck Group co-founder. “ATG’s Raynham location is an area that sees a significant amount of truck traffic and its easy access to all of the major highways allows us to support heavy-duty truck customers traveling across central New England.”