Wabash recently unveiled its first rebranded trailer featuring the company’s new logo.
After four years of organizational change, Wabash announced a rebrand last November and made it official in February, uniting its products and services, employees, customers and business partners as ‛One Wabash.' Instead of going to market as Wabash National or any of its acquired trade or brand names, including Benson, Brenner Bulk Tank, Supreme, Transcraft and Walker, all of the company’s products will be marketed as Wabash.
“Our family of brands is stronger together and it’s exciting to see this vision brought to life on our trailers today,” President and CEO Brent Yeagy said.
The rebrand follows other key milestones in Wabash’s strategic growth, including leveraging the Wabash Management System to scale excellence, reorganizing into a customer-centric operating model, and aligning the company’s financial reporting structure with the new organizational design and go-to-market strategy.
