“From a marketing standpoint, we made a good impression at the show,” said Melanie Dufresne, marketing and communications director for Tremcar. “The food industry likes to have clean and flashy tankers.
“Haulers are proud people. They deliver food to our table every day, so why not show that off?’’
UTT, a Tremcar distributor, is a tank trailer dealership and repair facility in Romulus, Mich.
“Patrick Théreault asked me if he could modify one of our eight-axle units, and I knew the show would be a great opportunity to expand our market as a Tremcar distributor,” Teatsorth said. “We knew a trailer of that size with that many axles would draw a lot of attention if it had colored mags since this market is not used to seeing something like that.”
