Volkswagen Truck & Bus is planning a name change to TRATON Group, a branding move designed to increase the group’s “independence” and “capital market readiness,” the company said.
“The new name TRATON is a major milestone on our road to become global champion of the transportation industry,” said Andreas Renschler, chief executive officer of Volkswagen Truck & Bus Group and a member of Volkswagen AG’s management board.
“Since our foundation, we have grown together faster than expected. TRATON provides us with more independence. It will further strengthen our group’s joint identity and uniqueness. The new name will also foster our visibility as the leading group for innovative transportation solutions. It will increase our attractiveness for new talents as well as for capital markets.”
TRATON reflects what the company is striving for and how it is acting. The name stands for a young company designed for and born in a new era of transportation:
- TRAnsformation of the ecosystem transport is our mission – for everyone´s benefit.
- TRAnsportation is our passion and our customers’ passion.
- TONnage is what our customers are moving around the world, every day.
- TRAdition of our strong brands is grounding us.
- Always “ON” is the ultimate goal of our customers and our attitude in order to make everything possible for them.
TRATON goes along with our joint values: determination, integrity, respect, customer focus and team spirit. Traditional brands MAN, Scania, Volkswagen Caminhões e Ônibus and RIO will retain their own identities under the umbrella brand of TRATON Group. The official name change is expected to be effective in the third quarter of 2018.
The transportation sector is facing major changes due to increasing transportation volumes, higher emission standards and customer demand for efficient, sustainable and competitive solutions. TRATON combines the agility and spirit of a start-up with the extensive experience of traditional brands.
“The supervisory board fully supports the ambitious plans of Volkswagen Truck & Bus and the group’s move towards a unique identity,” said Hans-Dieter Pötsch, head of the Volkswagen AG and Volkswagen Truck & Bus supervisory boards
“This will reinforce our truck business on their way to capital market readiness.”