Rand McNally
Rand Mc Nally W110 Wired Asset Tracker

Rand McNally expands asset tracking

Aug. 8, 2022
Wired tracker now running on Rand Platform enables programmable alerts and pings, monitors temperature, location, and delivery timing

Rand McNally recently launched an expanded asset tracker lineup on its flexible Rand Platform.

Along with a solar-powered tracker and a battery-driven version, the company now offers a wired option for customers who require constant location tracking with alerts and pings every two minutes, Rand McNally said.

“We have customers who transport very high-value cargo and need to know where it is at all times,” explained Adam Ricketts, vice president of product at Rand McNally. “We were able to develop this wired solution and get it running on the Rand Platform, which enables even more access to key information such as external temperature and humidity readings.” 

The wired tracker, the TrueTrack W110, connects and supplies pings every two minutes as a standard offering. The industries’ average ping rates on wireless trackers can range from once every 30 minutes to once per day, depending upon need and situation.

Detroit-based Voyager Express is using the trackers on drop-and-hook trailers that haul high-value automotive parts, so it’s critical to know the location of the trailers—and not just the trucks pulling them—at all times. The company also uses the trackers to establish whether or not assigned loads are on schedule.

“The asset trackers are doing work in the background, letting me know if a trailer isn’t going to get to its destination because of traffic,” said Tim Reilly, VP at Voyager Express. “If everything is running on time, the asset on the screen shows green. If there’s a change, it goes to yellow. So, now I just need to focus on the assets that are red.”