K-Limited Carrier LTD, a nationally recognized liquid bulk carrier, shifted gears to make a critical contribution to the University of Toledo (OH) Rocket football team. The tank truck carrier leaves no doubt that it is a big Rocket supporter.
A University of Toledo owned 48 ft trailer, coupled with K-Limited’s 2014 Volvo VNL 670 tractor, is being used to carry the Rockets’ equipment to all the team’s road games this fall, with hopes to travel to the team’s post-season games. K-Limited driver Robert Black was honored as the official driver for the 2013 season. The project is a marketing partnership between UT’s Rocket Sports Properties and K-Limited.
The University of Toledo is part of the Mid-American Conference, an NCAA Division I collegiate athletic conference with a membership base in stretching from Western New York to Illinois.
“The truck is a great representation of the pride we feel for this university,” says UT Vice-President and Athletic Director Mike O’Brien. “We would like to thank K-Limited Carrier for their partnership in helping us transport our equipment in a first-class manner.”
The trailer wrap features images and branding of Rocket football on both sides and the back, including addresses for the team’s Facebook and Twitter pages. The tractor features the university and athletic logos, as well as the “Toledo Tough” slogan being used by the team in its current promotional campaign. The K-Limited logo is also prominent on the tractor and trailer.
“We’re honored to be involved in this project,” says K-Limited CEO and Executive Vice-President Dean Kaplan. “The University of Toledo and its football team represent our core values of Pride, Performance, and Professionalism. Toledo is K-Limited’s home, and we are very humbled at the support we’ve received over the years. It’s our responsibility to give back to our community when we can, and we’re excited to be able to work with the university to help drive the Rocket Football Nation down the road.”