Three-year-old boy gets to unbox the new Volvo VNL

Volvo Trucks North America recently set a spectacular record when launching their all-new truck series, the Volvo VNL. By letting 3-year-old Joel Jovine unbox the full-size truck, he not only revealed the US-developed truck, but also helped achieve a formal Guinness World Records title for the Largest object unboxed.

See the record film at: www.youtube.com/watch?v=r7S2FByIG2A

In the video, viewers will first see Jovine's excitement at seeing the extremely large toy truck box, measuring 80'x14'x18', sitting on the street in a residential area, and then his great reaction when he unboxes the new Volvo VNL model. Jovine also gets to climb in the cab for a firsthand inspection, and then takes a ride with a professional driver.

"Setting a Guinness World Records title was truly remarkable, but what was most rewarding for me was seeing Joel become so excited seeing the new Volvo VNL 760 revealed when he opened the box," said Magnus Koeck, vice-president of marketing and brand management for Volvo Trucks North America. "It's a great feeling to know both young and old have such affinity for Volvo Trucks and our values."

Volvo Trucks filmed the unboxing May 12 in Charlotte NC. The unboxing record, which is determined by the size of the object being unboxed, was easily set with a Volvo VNL 760 tractor and trailer measuring 72 feet in length.

To set the record, the box had to completely encapsulate the Volvo VNL and then needed to be opened manually, using no tools. The Volvo VNL had to be removed from the box without destroying the box during the process. The box also had to be made of normal box materials--cardboard and cellophane--but internal reinforcement was permitted as long as it didn't take away from the experience of the unboxing.

Michael Empric, official adjudicator for Guinness World Records, verified the record.

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