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Dana showcases upgraded e-commerce platform, new aftermarket products at HDAW ’18

Dana Incorporated unveiled enhancements to its e-catalog and e-commerce platform, as well as a new seal installation tool kit, which the company is showcasing alongside its market-leading heavy-duty Spicer universal joints, at Heavy Duty Aftermarket Week ’18 (HDAW), the largest aftermarket trade show for the commercial-vehicle market in North America.

Since launching its DanaAftermarket.com e-catalog and e-commerce platform at HDAW last year, the company has added many upgrades and enhancements to improve the customer experience by enabling a real-time, direct connection between Dana’s customers and its product brands.

“Dana continually looks for opportunities to improve our customers’ interaction with our aftermarket products,” said Peter Cirulis, vice president of customer experience, strategy, and product planning for the Dana Aftermarket. “We made these latest enhancements to maximize the functionality and convenience of DanaAftermarket.com, allowing our customers to easily search our extensive online product catalog, check availability, and purchase through the best real- time, web-based experience possible.”

The new mobile-ready design makes the buying process easy from any mobile device. In real-time, DanaAftermarket.com provides unprecedented access to parts, including product images, descriptions, and informational videos.

Customers can quickly search for parts, check availability, and review their order status. They are also able to receive instant notifications of order status via confirmation emails and text message notifications. Further, with direct connectivity to FedEx, UPS, and other freight companies, they can track their delivery all the way to their front door or dock.

The DanaAftermarket.com consumer-price- quote request feature allows Dana distributors to instantly bid on orders submitted by the general public, while its live customer-service enhancement creates a direct connection between customers and Dana representatives for immediate response to questions and feedback.

Dana’s new Spicer seal installation tool kit provides precise tools to ensure the job is done right the first time, every time. The all-inclusive kit features an extensive collection of color-coded tools, an easy-to-understand tool selection chart, and installation instructions and tips that can be used on the most common Spicer axle models.

Dana products are available now through its recently enhanced e-catalog and e-commerce platform at DanaAftermarket.com.

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