VTC launches new national brand initiative

Ventura Transfer Co (VTC) has announced the public launch of the company's new national brand initiative. The initiative is part of an overall strategy to better communicate to its customers and prospects the company's commitment to superior customer-centered and cost-effective transloading and transportation systems. Overall, the initiative features a bold and focused new logo, web site, and corporate communications materials.

VTC's new corporate web site (www.venturatransfer.com) will be introduced to the public in several phases. The first phase will be launched in January 2004 and will contain general information about the company and its core capabilities. Subsequent phases will be rolled out starting in spring 2004 and will include web and wireless tracking capabilities, vehicle dispatch, as well as mission-critical accounting functions such as billing and collections. This site was designed to be a time- and money-saving tool for customers and prospects. It aims to satisfy needs of both industry novices as well as experienced shippers and consignees.

A privately held and family-owned and -operated business, VTC hired its first “outside” president in winter 2001. Brian Oken, now president and chief executive officer, was recruited to develop measurable strategies focused on expanding operational growth beyond the existing 11 western states, enhanced customer-centric programs, and improved outbound communication. Oken also worked with the company's executive team to reshape VTC policies and procedures as well as redefine the role the staff plays in achieving the aforementioned initiatives.

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